• Balance Sheet

    SimpMe Says Chipotle burritos and bowls are delicious meals especially when you are starving for food. What makes the food even better is throwing some of Chipotle’s famous guacamole right on top. Chipotle must purchase expensive equipment like fridges, ovens, and dishwashers in order to provide consumers with food they cherish. In addition, Chipotle may […]

  • Bankruptcy

    SimpMe Says Bankruptcy is a company’s worst nightmare that prevents a firm from succeeding within a market. Poor money management, inefficient leadership, and decreased sales are factors that result in bankruptcy. Keebler cookies are delicious to say the least and they have experienced significant success over the years. If the snack brand begins losing customers […]

  • Bond

    SimpMe Says Tony runs a frozen ice business called Tony’s Italian Ice Cart. Every week, Tony has the equipment to make 4 batches of Italian ice. In May, however, the weather is so hot that extra customers come to Tony’s cart! With these extra customers, Tony now needs to make 6 batches of Italian ice, […]

  • Brand Association

    SimpMe Says There an incredible amount of iced beverage options available at Dunkin Donuts. This was not always the case but an increase in consumer demand as resulted in product development. The Coolata which is Dunkin’s staple beverage is a refreshing slushy that could cool an individual down on the hottest of days. A few […]

  • Brand Loyalty

    SimpMe Says Consuming health and quality food on a day-to-day basis has become more of a priority for Americans. Recent studies regarding the health implications of fast food restaurants and soda have caused a variety of new health conscious players to enter the market. One of the dominant competitors within the industry is Whole Foods. […]

  • Businesses Processes

    SimpMe Says When baking a cake the objective is to have a decorated cake at the end of the process.  The recipe provides a list of what you need to do in order for the cake to bake.  It is important to follow the directions in order or the product will not be made accurately.  […]

  • Channel Power


    SIMPME SAYS In order for Dunkin Donuts to sell delicious products to consumers, it is critical that they establish trustworthy relationships with their suppliers.  For instance, Dunkin Donuts sells a wide array of juices, milks, and sodas to their loyal customers that need a nice beverage to wash down a chocolate chip muffin or a […]

  • Cloud Computing

    SimpMe Says Cloud computing is buying exactly what you want and nothing more.  Imagine, for example, that you are hungry for one slice of cake.  One option is to purchase eggs, flour, milk, butter, sugar, baking powder, salt, frosting, and an oven to bake the cake yourself.  The other, more cost effective choice is to […]

  • Co-branding

    SimpMe Says Co-branding is a great way for two established brands to increase product popularity.  For instance, who doesn’t love ice cream?  Maybe those who are lactose intolerant, but even that is still up for debate.  Imagine Oreo and Ben & Jerry’s decided to create a delicious flavor of ice cream.  The ice cream would […]