An account manager is responsible for selling a company’s products to retail stores, in order to assist them in gaining additional sales. In addition, account managers are expected to maintain strong relationships with these stores to promote repeat sales.
Nike, Converse, and Adidas rely heavily on account managers. Each brand has a number of dedicated professionals (account managers) who are responsible for creating lasting relationships with smaller stores in cities and towns to help sell items. For instance, because Nike is a well-renowned company, they are capable of hiring the best account managers to ensure that their products are sold in the most popular stores and cities. By doing this, Nike is capable of providing customers with the products they want and retail stores with the sales they need to keep their business running successfully.