Bankruptcy is a company’s worst nightmare that prevents a firm from succeeding within a market. Poor money management, inefficient leadership, and decreased sales are factors that result in bankruptcy.
Keebler cookies are delicious to say the least and they have experienced significant success over the years. If the snack brand begins losing customers to competitors like Oreo because of poor decision making, the company would have less money available. As a result, this makes it difficult for the company to repay debt it owes to banks and employees won’t be getting compensated as much. If this downward spiral persists for an extended period, the company may have no choice but to file for bankruptcy because it can no longer meets its obligations.