Co-branding is a great way for two established brands to increase product popularity. For instance, who doesn’t love ice cream? Maybe those who are lactose intolerant, but even that is still up for debate. Imagine Oreo and Ben & Jerry’s decided to create a delicious flavor of ice cream. The ice cream would be loaded with Oreo chunks and it would taste strikingly similar to Heaven on a spoon. This concoction would surely be a hit to ice cream lovers worldwide. Co-branding could allow two brands to make an even better product by syncing brand loyalties into one novel idea.