Countless brands have done a fantastic job gaining traction and attracting loyal customers. From an organization like McDonalds standpoint this is clearly the case. This fast food chain has developed into an international powerhouse within the food industry. An individual could travel anywhere in the world and he or she is bound to come across a McDonalds. A major driving force to the restaurants success is its ability to act as a franchisor. Mcdonalds will allow a business person who always wanted to begin a restaurant to buy a franchise. The franchise allows John Doe to own/operate a Mcdonalds restaurant by selling the company’s products. The franchisee (Mr. Doe) owns the rights to distribute these products on McDonalds’ behalf. In addition, John Doe must pay Mcdonalds royalties on all of the profits he makes while owning the franchise. Franchising has proven beneficial to McDonalds because it allows its restaurants to do business in a variety of countries and cities, while allowing an aspiring business person to become an entrepreneur.