J. Crew is an awesome clothing brand and they appeal big time to preppy kids worldwide. Their suit collections are as classy as they come; their wide variety of sweatshirts could get you through a frigid winter in Alaska; and their collection of shirts could turn a non-shopper into an instant fanatic. J. Crew is capable of having such a strong foothold and influence within the fashion industry because of their retailing techniques. Most malls have J. Crew stores where loyal customers can purchase clothing. Any brick and mortar that allows customers to buy items is a retail location. Retail stores have assisted J. Crew in growing their brand into an iconic, fashion powerhouse.